H&M Stores Have Grown Quickly and Established a High Share

question 39

Multiple Choice

H&M stores have grown quickly and established a high share of the market by targeting women who like to wear the latest fashion trends and are price conscious.H&M determines their mix of product,pricing,promotion strategy,and retail store location based upon extensive research regarding consumer preferences and style trends.The identification of a target market and blending of marketing mix elements is known as the ________.

• A)​marketing strategy
• B)​environmental plan
• C)​target market mix
• D)​competitive strategy

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Definitions:

Brain Scans

Imaging tests such as MRI or CT scans used to examine the structure or function of the brain.

Personality

The unique set of emotional, thought, and behavioral patterns that define an individual’s personal style and influence their interactions with the environment.

Extraversion

A personality trait characterized by outgoingness, high energy, and an active engagement with the external world.

Neuroticism

A pattern in someone's behavior identified by nervousness, trepidation, instability in emotions, apprehensiveness, covetousness, exasperation, rivalry, and being solitary.