Match Each Definition to the Corresponding Term

question 15

Multiple Choice

Match each definition to the corresponding term.
-_____ is a review that helps planners compare internal organizational strengths and weaknesses with external opportunities and threats.

• A)planning
• B)marketing planning
• C)strategic planning
• D)tactical planning
• E)cash cows
• F)first mover strategy
• G)SWOT analysis
• H)strategic window
• I)marketing mix
• J)product strategy
• K)strategic business units
• L)Porter's Five Forces
• M)marketing strategy
• N)dogs
• O)stars
• P)annual growth rate

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Definitions:

Consumers

Individuals or groups that purchase goods and services for personal use.

Excise Tax

A specific tax levied on the sale or consumption of particular goods, such as alcohol, tobacco, and gasoline.

Economic Activity

Actions that involve the production, distribution, and consumption of goods and services at all levels within a society.

CD Players

Electronic devices that play audio CDs using laser technology, now largely supplanted by digital music formats.