The Process of Collecting Information About the External Marketing Environment

question 106

Multiple Choice

The process of collecting information about the external marketing environment to identify and interpret potential trends is called _____.

• A)market profiling
• B)target marketing
• C)marketing management
• D)environmental scanning

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Definitions:

Surgical Aseptic

Techniques used in surgery to maintain sterility and prevent contamination by microbes, thereby reducing the risk of infection.

Radiologist

A physician who specializes in taking and reading X-rays.

Noninvasive Procedures

Medical tests or treatments that do not require an incision into the body or the removal of tissue.

Positron Emission Tomography

A medical imaging technique used to observe metabolic processes in the body by detecting gamma rays emitted indirectly by a positron-emitting radionuclide introduced into the body.