​Marketers Use _______________ to Collect Information About the External Marketing

question 29

Multiple Choice

​Marketers use _______________ to collect information about the external marketing environment to identify and interpret potential trends.

• A)​CRM software
• B)​Promotional giveaways
• C)​Target marketing
• D)​Environmental scanning
• E)​Test marketing

Grasp the importance of controlled communication in negotiation to prevent information leakage.

Identify the significance of knowing the other party's resistance point and alternative options in distributive bargaining.

Realize the role of preparedness and willingness to make concessions in successful negotiations.

Comprehend the concept of the bottom line or breakpoint in negotiations.

---

Definitions:

Liabilities

Financial obligations or debts owed by a company or individual to creditors, typically categorized as current or long-term.

Rebalancing

The process of realigning the proportions of assets in a portfolio to maintain the original or desired level of asset allocation and risk.

Durations

A measure of the sensitivity of the price of a bond or other debt instrument to changes in interest rates, often used as an indicator of interest rate risk.

Yield Curve

A graph of yield to maturity as a function of time to maturity.