​Given the Rapid Pace of Technological Innovation Over the Last

question 122

Multiple Choice

​Given the rapid pace of technological innovation over the last few decades,the technological forces a firm must contend with are arguably the most dynamic of all the forces impacting the marketing environment.These technological forces can have either negative or positive implications for the firm.Which of the following statements is true about technology in a marketing context?

• A)​Technology can lead to new products and services for a firm, but seldom has any impact on existing products and services.
• B)​Technological changes can be expensive, and always lead to higher production and distribution costs.
• C)​Technological innovations only come from the private sector of the economy.
• D)​Many technological innovations, such as the Internet, come from the government sector.
• E)​Not-for-profit companies do not produce technological innovations.

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Definitions:

Enforce

To compel compliance with a law, rule, or obligation through authoritative or legal action.

Oral Assignment

The act of transferring rights or property through verbal agreement, without the need for written documentation.

Statute

A written law passed by a legislative body at either the federal or state level.

Assignee

An individual or entity to whom rights or interests have been transferred by another party, known as the assignor.