Marketers' Standards of Conduct and Moral Values Is Termed as _____

question 43

Multiple Choice

Marketers' standards of conduct and moral values is termed as _____.

• A) social marketing
• B) corporate identity
• C) green marketing
• D) marketing ethics

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Definitions:

Reinforcement Theory

A behavioral theory which suggests that behavior is influenced by its consequences, either through rewards or punishments.

Environmental Consequences

The effects or outcomes of actions on the natural environment, including pollution, biodiversity loss, and climate change.

Human Behaviour

The collection of actions exhibited by humans and influenced by culture, attitudes, emotions, values, ethics, authority, rapport, hypnosis, persuasion, coercion, and/or genetics.

Bandura

A psychologist known for his work on social learning theory, emphasizing the role of observational learning, self-efficacy, and reciprocal determinism in behavior.