Match Each Definition to the Corresponding Term

question 7

Multiple Choice

Match each definition to the corresponding term.
-_____ is the process of collecting information about the external marketing environment to identify and interpret potential trends.

• A)environmental scanning
• B)environmental management
• C)competitive environment
• D)time-based competition
• E)economic environment
• F)demarketing
• G)consumerism
• H)marketing ethics
• I)social responsibility
• J)green marketing
• K)oligopoly
• L)gross domestic product
• M)planned obsolescence
• N)inflation
• O)socially responsible marketing
• P)political-legal environment
• Q)VoIP
• R)discretionary income
• S)antitrust
• T)strategic alliance

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Definitions:

Currency

A system of money in general use in a particular country.

Eurodollar Deposit

A U.S. dollar-denominated deposit held at banks outside the United States, typically used in international transactions.

American Dollar

The official currency of the United States, also known as the USD or US dollar.

London Bank

Generally refers to banks based in London, a major international financial center, but without specifying any particular institution or its activities.