Match Each Definition to the Corresponding Term

question 98

Multiple Choice

Match each definition to the corresponding term.
-_____ involves campaigns that encourage people to adopt beneficial behaviors such as safe driving,eating more nutritious food,or improving the working conditions of people half a world away.

• A)environmental scanning
• B)environmental management
• C)competitive environment
• D)time-based competition
• E)economic environment
• F)demarketing
• G)consumerism
• H)marketing ethics
• I)social responsibility
• J)green marketing
• K)oligopoly
• L)gross domestic product
• M)planned obsolescence
• N)inflation
• O)socially responsible marketing
• P)political-legal environment
• Q)VoIP
• R)discretionary income
• S)antitrust
• T)strategic alliance

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Definitions:

Inflation Rate

The rate at which the general level of prices for goods and services is rising, and subsequently, purchasing power is falling.

Environmental Forces

External factors such as political, economic, social, technological, legal, and environmental issues that can affect a business's operation and performance.

Marketing Managers

Individuals responsible for developing, implementing, and directing marketing strategies and campaigns to increase brand recognition and sales.

Environmental Forces

External factors such as social, economic, technological, competitive, and regulatory conditions that affect an organization's operations and strategic decisions.