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What Is Consumerism? What Can Marketers Do to Protect the Consumer's

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What is consumerism? What can marketers do to protect the consumer's right to be informed?


Definitions:

Rectus Femoris

One of the four quadriceps muscles of the thigh, it extends the knee and helps flex the hip.

Epicranius

A muscle of the scalp consisting of the frontalis and occipitalis, which raise the eyebrows and move the scalp.

Orbicularis Oculi

A muscle around the eye that allows the eyelids to close.

Zygomaticus

The zygomaticus refers to two facial muscles, the zygomaticus major and minor, which extend from the cheekbone to the corners of the mouth and are responsible for raising the upper lip, contributing to facial expressions such as smiling.

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