MATCH -_____ Involves Creating and Distributing Relevant and Targeted Material to to Attract

question 161

Multiple Choice

MATCH
-_____ involves creating and distributing relevant and targeted material to attract and engage an audience,with the goal of driving them to a desired action.

• A)influencers
• B)social networking sites
• C)social media monitoring
• D)app
• E)online forum
• F)demographics
• G)social media tool
• H)return on investment
• I)microblog
• J)social media marketing
• K)social media
• L)transparency
• M)social media marketing plan
• N)bookmarking site
• O)social media strategist
• P)social media analytics
• Q)social media platform
• R)content marketing
• S)social news site
• T)QR codes

---

Definitions:

Cultural Assumptions

The shared beliefs and values that are implicit within a particular society or cultural group.

Masculinist

Relating to or supporting the advocacy of the rights or needs of men and the adherence to or promotion of opinions, values, etc., traditionally associated with men.

Ethical Egoism

The ethical theory that suggests individuals should act in their own self-interest and that this can lead to optimal outcomes for society.

Duty-Based

An ethical framework that emphasizes the importance of fulfilling obligations, duties, or rules as the basis for moral action, regardless of the consequences.