Because of the Ethical and Legal Issues That Come with the Benefits

question 122

Multiple Choice

Because of the ethical and legal issues that come with the benefits of social media, marketers must be extra careful about what they include in the postings, ads, comments, and even images they include in their social media communications. You are well aware of this important requirement, so you always check your social media communications:​

• A) ​to ensure they use the latest social media slang language.
• B) ​to ensure they make fair and realistic claims or promises.
• C) ​to ensure the appropriate fonts are used.
• D) ​to ensure they encourage the consumer to take action immediately.
• E) ​to ensure they are presented in multiple languages.

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Definitions:

Level Scheduling

A production planning method aimed at producing goods at a consistent rate, minimizing fluctuations in production levels and inventory.

Counterseasonal Demand

Demand for products or services that occurs during opposite or different seasons than the peak season.

Manipulation

The act of handling, controlling, or using something in a skillful manner, often with a negative connotation of unfair or deceitful control.

Product Demand

The total quantity of a product or service that consumers are willing and able to purchase at various prices during a specified time period.