​Using Social Media to Communicate with Customers and Potential Customers

question 91

Multiple Choice

​Using social media to communicate with customers and potential customers requires the marketer to follow some rules of social media etiquette.You clearly understand that when you use social media to reach your target audience you entering into a conversation with your customers.Since this has enormous implications for your firm's relationships with its customers,which of the following will you be certain to do?

• A)​Do not respond to customer complaints or comments.
• B)​Think before posting or deleting social media content.
• C)​Delete any customer comments that are negative about the company.
• D)​Test the boundaries of what is acceptable content on social media sites.
• E)​Always have a marketing objective in all your social media communications.

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Definitions:

Net Monetary Assets

Financial assets that are in cash or can be quickly converted to cash, minus liabilities that are due in the short term.

Functional Currency

The main form of money used in the most significant economic setting where a business functions, utilized for its financial statements.

Exchange Rates

The value of one currency for the purpose of conversion to another, determining how much foreign currency can be obtained with a specific amount of domestic currency.

Operating Expense

Costs associated with the day-to-day operations of a business, excluding costs related to production or direct operations.