The Marketing Team at Neptune Networks Has Recently Rolled Out

question 24

Multiple Choice

The marketing team at Neptune Networks has recently rolled out its social media marketing plan and is trying to measure the impact of its campaign by tracking the social media platforms that were used for this purpose.The marketing team is using a few entry-level tools to track the blogs,the online communities,and also the firm's Facebook and Twitter accounts.This process of tracking and evaluating a firm's SMM initiatives is known as _____.

• A)content marketing
• B)social media monitoring
• C)digital marketing
• D)search marketing

---

Definitions:

Value System

A set of consistent ethics, principles, and morals that guide an individual's or group's behavior and decisions.

Perpetuate

To make something continue indefinitely; to cause to last or to be remembered or celebrated for a long time.

Diffusion

The process by which an innovation is communicated through certain channels over time among the members of a social system.

Cultural Change

The modification of a society's cultural patterns, including norms, values, behaviors, and expressions.