​You Know That Your Customers Use Social Media to Learn

question 212

Multiple Choice

​You know that your customers use social media to learn about your product and to conduct research about it.But you don't believe they use social media to make final purchase decisions.A coworker says you're wrong.What argument(s) does he make?

• A)​Online reviews are a primary driver of purchase decisions.
• B)​Social media create a new customer-service access point.
• C)​Consumers only discuss products on social media after making a final purchase decision.
• D)​Consumers rely on social media to learn about products, conduct research, and make final purchase decisions.
• E)​Online reviews are a growing but currently insignificant influence on final purchase decisions.

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Definitions:

Insular Cortex

A region of the brain's cerebral cortex involved in diverse functions including perception, self-awareness, and regulating the body's homeostasis.

Right Parietal

The right parietal lobe is a region in the brain involved in processing spatial orientation, recognition, and movement coordination, contributing to our understanding of our environment.

Left Temporal

Refers to the left temporal lobe of the brain, involved in processing auditory information and language.

Lesion

Any abnormal damage or change in the tissue of an organism, often caused by disease or trauma.