Briefly Explain How Firms Develop Strategies for a Social Media

question 27

Essay

Briefly explain how firms develop strategies for a social media marketing plan.

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Definitions:

Marketing Environment

The outside factors and forces that affect a company’s ability to meet its marketing goals. Those forces include political, economic, demographic, sociocultural, technological, and legal factors.

Adoption Process

The sequence of steps a consumer goes through, from first becoming aware of a new product or service to finally making the purchase and using it.

Awareness

The degree of consumer recognition of a product, brand, or company, often influenced by marketing and advertising efforts.

Consumer Adoption Process

The sequence of stages a consumer goes through in embracing a new product or service, from awareness to loyalty.