E-Marketing Can Significantly Reduce the Costs of Reaching a Wide

question 84

True/False

E-marketing can significantly reduce the costs of reaching a wide audience for small businesses.

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Definitions:

FMCG Company

A company specializing in Fast Moving Consumer Goods, which are products that sell quickly at relatively low cost, such as packaged food, beverages, toiletries, and over-the-counter drugs.

Diversification Strategy

A business growth strategy where a company expands its operations into new markets or product lines to reduce risks and take advantage of new opportunities.

Top Management Team

The group of high-ranking executives who are responsible for determining the strategic direction and policies of an organization.

Turnaround Strategy

Strategic actions taken by a company to reverse a period of decline or poor performance and achieve financial recovery.