Examlex
In interactive marketing,the customer controls the amount and type of information received from a marketer.
Impression Management
The process of consciously making efforts to control and shape the perceptions others hold about an individual or organization.
Ingratiating Manner
A behavior or approach designed to win approval or favor from others through flattery or charm.
Business Executives
Individuals who hold senior positions within a company, responsible for strategic decision-making and overall organizational leadership.
Harvard Business Review
A management magazine that is a product of Harvard Business Publishing that provides insights and research on management practices and trends.
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