​Fred Purchased Six Paperbacks from Books2u

question 92

Multiple Choice

​Fred purchased six paperbacks from books2u.com three months back.This week,when he logged on to books2u.com,the home page had his name and recommended 6 new books on his favorite topics.This is an example of:

• A)information leak.
• B)breach of privacy.
• C)geotargeting.
• D)personalized marketing.

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Definitions:

Concession Bargaining

A negotiation process where union members agree to give up certain benefits or accept pay cuts in exchange for something else, such as job security.

Wage

The fixed regular payment, typically calculated on an hourly, daily, or piecework basis, made by an employer to an employee.

Benefit Reductions

The act of decreasing the amount or scope of the benefits (such as health insurance, retirement pensions) provided to employees by an employer.

Harassment

Behavior that is intimidating, hostile, or offensive to another person, often in the workplace or social setting.