The Click-Through Rate Is a Measure of The

question 199

Multiple Choice

The click-through rate is a measure of the:

• A)number of clicks performed by an average user when searching for information through a search engine.
• B)number of ads served up to a user on a search engine per query.
• C)percentage of people presented with a banner ad who click on it.
• D)number of Web pages viewed by a user after clicking through an ad.

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Definitions:

Racialization

The process by which society ascribes racial identities to a particular group and then imbues those meanings with social, economic, and political significance.

Police Searches

Inspections conducted by law enforcement officials to find evidence of criminal activity.

White-collar Crime

Non-violent crime committed by individuals or corporations in the course of their professional lives, often involving financial deception.

Media Mogul

A highly influential person in the media industry who owns, controls, or has a significant impact on large segments of the mass media.