Match Each Definition to the Corresponding Term

question 151

Multiple Choice

Match each definition to the corresponding term.
-_____ is the use of the Internet by organizations to solicit bids and purchase goods and services from suppliers.

• A)wiki
• B)extranet
• C)encryption
• D)e-marketing
• E)private exchange
• F)bot
• G)search marketing
• H)electronic signature
• I)phishing
• J)blog
• K)click-through rate
• L)conversion rate
• M)electronic shopping cart
• N)firewall
• O)e-procurement
• P)vishing
• Q)spam
• R)podcast
• S)preroll video ad
• T)engagement

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Definitions:

Variable Expense Ratio

A ratio computed by dividing variable expenses by sales.

Operating Leverage

A financial concept that measures the proportion of fixed costs in a company's cost structure, indicating its sensitivity to changes in sales volume.

Contribution Margin

The difference between sales revenue and variable costs, indicating how much revenue contributes to covering fixed costs and generating profit.

Net Operating Income

A measure of the profitability of a business's core operational activities, excluding any income or expenses not directly related to its main operations.