When Assessing the Effectiveness of a Website,__________________. ​

question 138

Multiple Choice

When assessing the effectiveness of a website,__________________. ​
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• A)​marketers recognize that click-through rates are increasing
• B)​engagement measures how many pages a user views
• C)​conversion rate measures how much time users spend on sites
• D)​revenue is not the major objective
• E)​companies are not looking to increase brand loyalty

Identify and understand the phenomenon of déjà vu and its possible explanations.

Recognize the effects of repressed and recovered memories, and the skepticism surrounding them.

Differentiate between various types of memory interference and their impacts on memory recall.

Understand the role of source amnesia in memory inaccuracies and its implications.

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Definitions:

Punishment

A consequence that reduces the likelihood of a behavior being repeated, usually by introducing an unpleasant response or removing a desirable outcome following an undesirable behavior.

Positive Reinforcement

A technique in behavior modification that involves the introduction of a desirable stimulus after a behavior to increase the likelihood of that behavior being repeated.

Learned Helplessness

A psychological condition where an individual learns to feel powerless and unable to avoid negative situations due to previous experiences of failure to do so.

Shocks

Sudden and often violent disturbances or fluctuations in physical or emotional states, or electrical discharges used in medical therapy or experimental research.