The LifeguardStore

question 127

Multiple Choice

The LifeguardStore.com is an Internet-based business serving customers by providing products which meet their swim,lifeguard or facility needs.The company offers a dedicated team of consultants to work with swim teams across the globe to design and deliver apparel appropriate for their needs.Once designed,a dedicated web portal is created so members of the swim team can purchase their items directly from The LifeguardStore.com.The ability to customize products for swim teams is an example of the _____ capability of e-marketing.

• A)​personalization
• B)​global reach
• C)​right-time marketing
• D)​integrated marketing

---

Definitions:

Drawings

The act of the business owner taking out money or assets from the enterprise for private use.

Balance Sheet

A record that consolidates information about a company's assets, financial obligations, and the equity portion attributable to shareholders at a distinct time.

Income Statement

A financial statement that shows a company's revenues and expenses over a specific period of time, resulting in net profit or loss.

Proprietorship

A business owned and operated by a single individual, where there is no legal distinction between the owner and the business entity.