You Overhear Your Parents Having a Conversation About the Family's

question 62

Multiple Choice

You overhear your parents having a conversation about the family's grocery list and which of them is going to do the shopping this coming weekend.Your mother typically does the grocery shopping and has a comprehensive process,which entails researching supermarkets that have the best sales,clipping coupons,and identifying which items she wants from the circulars that are mailed weekly to the house.She prefers to do the shopping herself but has to go out of town,leaving your dad with this responsibility.Your dad generally just buys whatever he thinks you and your siblings will like and prefers to be in and out of the grocery store.What can be said about your parents' purchase decision styles?​

• A)​Both of them engage in high-involvement decisions.
• B)​Involvement in purchase decisions may vary from one person to the next.
• C)​Men are more likely to rely on personal determinants when making purchase decisions.
• D)​Your mom's purchase decision process requires low-involvement because she does most of the grocery shopping for your family.
• E)​More time elapses between the problem/opportunity recognition and the purchase act stages of the purchase decision process for your dad.

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Definitions:

Cognitive-Behavioral

A psychological approach focusing on altering dysfunctional emotions, behaviors, and thoughts through a goal-oriented, systematic procedure.

Projective Tests

Projective tests are psychological assessments where subjects interpret ambiguous stimuli, revealing hidden emotions and internal conflicts.

Unconscious

The deeply hidden mass of memories, experiences, and impulses that is viewed in Freudian theory as the source of much behavior.

Humanistic

A psychological perspective focusing on individual potential and stress on personal growth and self-actualization.