Match Each Definition to the Corresponding Term

question 66

Multiple Choice

Match each definition to the corresponding term.
-An inner state that directs a person toward the goal of satisfying a need is a(n) _____.

• A)evoked set
• B)consumer behavior
• C)culture
• D)reference group
• E)Asch phenomenon
• F)opinion leader
• G)need
• H)motive
• I)perception
• J)attitude
• K)learning
• L)subliminal perception
• M)high-involvement purchase decision
• N)closure
• O)cognitive dissonance
• P)routinized response behavior
• Q)shaping
• R)perceptual screens
• S)evaluative criteria
• T)self-concept

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Definitions:

Brand Characterization

The process of defining and communicating a brand's distinctive personality and values to its audience.

Earned Value

A project management technique that measures project performance and progress in an objective manner, by comparing the amount of work planned with what has actually been accomplished.

Customer Engagement

The emotional connection between a customer and a brand. Highly engaged customers buy more, promote more, and demonstrate more loyalty. Providing a high-quality customer experience is an important component in your customer engagement strategy.

Brand Interactions

The engagements or activities that occur between a customer and a brand across various touchpoints.