What Are the Three Components of Attitude? How Can Marketers

question 41

Essay

What are the three components of attitude? How can marketers attempt to change consumer attitudes?

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Definitions:

Five Senses

The traditional set of senses used for perception: sight, hearing, taste, smell, and touch.

Sensory Threshold

The minimum level of stimulus intensity needed for a stimulus to be perceived.

Stimulation

The act of arousing or urging into action, often by providing an external stimulus to trigger a response.

Sense Organs

Specialized organs or structures in the body that respond to external stimuli, such as the eyes, ears, nose, tongue, and skin, enabling perception of sight, sound, smell, taste, and touch.