Brand Loyalty Is Valued by Marketers as It Not Only

question 192

True/False

Brand loyalty is valued by marketers as it not only ensures that the consumer purchases the product but it also acts as a buffer against competitive messages getting to the consumer.

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Definitions:

Message

A piece of information or communication that is sent from one individual or entity to another.

Emotional Response

The experiential and physiological reaction to a stimulus, which can encompass a wide range of feelings.

Words

Units of language that convey specific meanings and are used in communication to express thoughts, ideas, or emotions.

Expressions

The process of conveying thoughts, feelings, or intentions through verbal or non-verbal means such as facial movements, body language, and speech.