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Reference groups have a greater impact on the purchasing decision when the:
Immoral Behavior
Actions that are considered wrong or unethical according to societal standards or moral principles.
Politicians
Individuals engaged in conducting the business of governing, usually as elected officials within a governmental system.
Deviant Behavior
Actions or behaviors that violate societal norms or expectations, which can range from minor breaches to significant offences.
Economic Determination
The concept that economic factors are the primary influence on social structures and human behavior, shaping societal norms, values, and roles.
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