Consumers Are More Likely to Experience Cognitive Dissonance When

question 95

Multiple Choice

Consumers are more likely to experience cognitive dissonance when:

• A) the purchase has been made at discount prices.
• B) the purchase decision has potential economic consequences.
• C) the purchased product has routine uses.
• D) the product company offers excellent after-sales service.

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Definitions:

Total Cost

The complete amount of costs incurred by a business in the production of goods or services, including both fixed and variable costs.

Marginal Cost

The financial outlay required to produce an additional unit of a product or service.

Total Fixed Cost

The sum of all costs that do not change with the level of output or activity.

Total Variable Cost

Total Variable Cost is the sum of all costs that vary directly with the level of production, such as materials and labor costs.