Marketers Can Attempt to Shape the Outcome of the Post

question 69

Multiple Choice

Marketers can attempt to shape the outcome of the post purchase evaluation by:

• A) helping consumers to identify potential problems or needs.
• B) offering personal assistance with any problem experienced with the product.
• C) attempting to convince consumers that a competing brand does not meet their criteria.
• D) trying to get consumers to expand their evoked sets to include their product.

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Definitions:

Desired Performance

The level of work output or outcome that an organization aims to achieve through its employees or systems.

Knowledge

Information, understanding, and skills acquired through experience or education.

Action

The act or process of doing something, typically to achieve an aim or to enact something.

Spreadsheet Software

A computer application used for the organization, analysis, and storage of data in tabular form, often featuring calculation, graphing, and pivot table functions.