Match Each Definition to the Corresponding Term

question 66

Multiple Choice

Match each definition to the corresponding term.
-An inner state that directs a person toward the goal of satisfying a need is a(n) _____.

• A)evoked set
• B)consumer behavior
• C)culture
• D)reference group
• E)Asch phenomenon
• F)opinion leader
• G)need
• H)motive
• I)perception
• J)attitude
• K)learning
• L)subliminal perception
• M)high-involvement purchase decision
• N)closure
• O)cognitive dissonance
• P)routinized response behavior
• Q)shaping
• R)perceptual screens
• S)evaluative criteria
• T)self-concept

---

Definitions:

Goods

Tangible products or commodities that satisfy human wants and provide utility.

Mental Accounting

The tendency people have to create separate “mental boxes” (or “accounts”) in which they deal with particular financial transactions in isolation rather than dealing with them as part of an overall decision-making process that would consider how to best allocate their limited budgets across all possible options by using the utility-maximizing rule.

Price Changes

Variations in the cost of goods and services over time, influenced by inflation, supply and demand, and market dynamics.

Risk Averse

A description of an individual or entity's preference for avoiding loss over making a gain, indicating a higher value placed on avoiding risk than on potential rewards.