Match Each Definition to the Corresponding Term

question 23

Multiple Choice

Match each definition to the corresponding term.
-_____ are the mental filtering processes of a person through which all inputs must pass.

• A)evoked set
• B)consumer behavior
• C)culture
• D)reference group
• E)Asch phenomenon
• F)opinion leader
• G)need
• H)motive
• I)perception
• J)attitude
• K)learning
• L)subliminal perception
• M)high-involvement purchase decision
• N)closure
• O)cognitive dissonance
• P)routinized response behavior
• Q)shaping
• R)perceptual screens
• S)evaluative criteria
• T)self-concept

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Definitions:

Foregone Benefit

The lost potential gain from other alternatives when one alternative is chosen.

Alternative Cost

Also known as opportunity cost, it represents the benefit that is missed or given up when choosing one alternative over another.

Comparative Cost

Analyzing and comparing the costs of different business strategies or production methodologies to identify the most effective option.

Decision-Making Process

A series of steps a person or organization takes to come to a conclusion and take action, from identifying a problem to evaluating the outcomes of the chosen solution.