Match Each Definition to the Corresponding Term

question 218

Multiple Choice

Match each definition to the corresponding term.
-The number of alternatives the consumer actually considers in the purchasing decision is called the _____.

• A)evoked set
• B)consumer behavior
• C)culture
• D)reference group
• E)Asch phenomenon
• F)opinion leader
• G)need
• H)motive
• I)perception
• J)attitude
• K)learning
• L)subliminal perception
• M)high-involvement purchase decision
• N)closure
• O)cognitive dissonance
• P)routinized response behavior
• Q)shaping
• R)perceptual screens
• S)evaluative criteria
• T)self-concept

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Definitions:

Social Media

Digital platforms and websites that allow users to create, share content, or participate in social networking.

Podcasting

A digital medium in which audio or video content is produced and distributed through various online platforms, allowing for episodic content consumption.

Prepared Script

A written document containing the dialogue, actions, and directions that are to be followed in a performance or presentation.

Previews

Brief presentations or demonstrations of a product, service, or piece of content before it is fully released to elicit interest or feedback.