The Organizational Buying Process Differs from the Consumer Purchase Process

question 76

Multiple Choice

The organizational buying process differs from the consumer purchase process as the organizational buying process:

• A) involves few decision makers in making purchase decisions.
• B) is informal and less professional.
• C) requires a longer time frame because of complexity of the decisions.
• D) generally involves purchase of highly standardized products.

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Definitions:

Dividend

A portion of a company's earnings that is distributed to shareholders, typically in the form of cash payments or additional shares.

Rate Of Return

The fiscal benefit or detriment arising from an investment over a certain period, computed as a percentage of the initial cost of the investment.

Annual Percentage Rate

APR, a measure that reflects the cost of borrowing on an annual basis, incorporating not just the interest rate but also any fees and other charges involved.

Quoted Loan Rates

The interest rates that lenders provide to potential borrowers when quoting the costs of a loan.