When a Firm Uses a Standardized Marketing Mix with Minimal

question 201

Multiple Choice

When a firm uses a standardized marketing mix with minimal modifications in all of its domestic and foreign markets,it is known as a _____ marketing strategy.

• A)lateral entry
• B)unipolar
• C)global
• D)multidomestic

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Definitions:

Spotlight Effect

The tendency to overestimate the extent to which one's actions and appearance are noted by others.

Inferiority Complex

A psychological condition that exists when a person feels inferior to others in some way, leading to lowered self-esteem and confidence.

Weak Superego

A term in Freudian psychoanalysis referring to an underdeveloped superego, which results in difficulty controlling impulses and adhering to societal norms and morals.

Reality Principle

In psychoanalytic theory, it is the counterbalance to the pleasure principle, guiding behavior to consider the external world and act in realistic ways.