A Global Marketing Strategy Differs from a Multidomestic Marketing Strategy

question 123

Multiple Choice

A global marketing strategy differs from a multidomestic marketing strategy in that the global marketing strategy:

• A)does not bring the advantage of economies of scale to production and marketing activities.
• B)is a standardized marketing mix that can be used in all markets with minimal modifications.
• C)is tailored to meet the specific needs of the target markets in each nation.
• D)is ideal for highly differentiated products or products that are designed on the basis of local preferences.

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Definitions:

Budgeted Costs

Projected financial expenditures that a company expects to incur during a specified period in the future.

Static Budget

A fixed budget based on a specific level of activity and does not change with the actual level of activity.

Favorable Differences

Variations between budgeted and actual figures that are advantageous to the company, indicating better performance or savings.

Unfavorable Differences

Variances that occur when actual costs are higher than the budgeted or standard costs, often considered as negative variances.