Market Segmentation Is a Tool for Marketers to Use,but Its

question 62

Multiple Choice

Market segmentation is a tool for marketers to use,but its effectiveness depends on four basic requirements.Three of the requirements for effective market segmentation are as follows: (1) the segment must have measurable purchasing power and size; (2) marketers must be able to promote and serve the market; (3) the identified segment must be large enough to bring in a profit.Select the fourth requirement for effective market segmentation from the choices below.​

• A)​The marketer must abide by ethical standards.
• B)​The identified segment must include an equal number of men and women.
• C)​The marketer must be proficient in the use of modern technology.
• D)​The identified segment must reflect the company's mission statement.
• E)​The identified segments must match the company's marketing capabilities.

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Definitions:

Financial Statements

Reports that summarize the financial performance and financial position of a company, including the balance sheet, income statement, and cash flow statement.

Intercompany Sales

Transactions of goods or services between divisions, subsidiaries, or affiliated companies within the same conglomerate.

Equity Method

An accounting method used to account for investments in other companies by recognizing the investor’s share of the investee's profits and losses.

Contractual Agreement

A legally binding contract between two or more parties outlining the terms and conditions of their arrangement.