Which of the Following Is a Basic Requirement for Effective

question 23

Multiple Choice

Which of the following is a basic requirement for effective market segmentation?

• A)The firm must avoid focusing on consumer-dependent variable, such as discretionary income, while conducting market segmentation.
• B)The market segment must present measurable purchasing power and size.
• C)The company must expand beyond its marketing capabilities to capture those market segments that have reached the maturity stage in the product life cycle.
• D)The company must target a large number of small market segments so that they can develop effective strategies to appeal to them.

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Definitions:

Mental Space

A conceptual area in the mind where thoughts, feelings, and mental activities are processed.

Attentional Blink

A phenomenon where a person may not perceive a visual stimulus if it occurs within a short time (about 200-500 milliseconds) after another stimulus.

Stimulus

An event or object that elicits a specific functional reaction in an organ or tissue.

Heterosexism

An ideology and set of institutional practices that privilege heterosexual individuals and relationships over others, often resulting in discrimination against non-heterosexual people.