The United States Population Is Increasingly Diverse and More Companies

question 5

Multiple Choice

The United States population is increasingly diverse and more companies are recognizing the opportunity to target the Hispanic population since they are expected to become the dominant ethnic group in the near future.Which requirement of segmentation does the growing number of Hispanic customers fulfill?

• A)​large market segment offering good profit potential
• B)​a segment with measurable purchasing power
• C)​ability to effectively aim promotional efforts at the segment
• D)​ability to match the segment with the firm's marketing capabilities

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Definitions:

David McClelland

A psychological theorist known for his work on motivation, particularly regarding the needs for achievement, power, and affiliation.

Three Types

A generic categorization term indicating that a particular subject or concept can be divided into three distinct categories.

Affiliation

The need to form relationships and be part of a group, which is a fundamental human motivation.

Homeostasis

The self-regulating process by which biological systems maintain stability while adjusting to conditions that are optimal for survival.