Match Each Item with the Correct Statement Below

question 96

Short Answer

Match each item with the correct statement below.
a.target market
b.market segmentation
c.cohort effect
d.primary metropolitan statistical area
e.differentiated marketing
f.concentrated marketing
g.micromarketing
h.positioning map
i.VALS
j.AIO statement
k.core region
l.consumer product
m.demographic segmentation
n.Pareto's law
o.psychographic segmentation
p.geographic information systems
q.positioning
r.geographic segmentation
s.business product
t.mass marketing
-The division of the total market into smaller,relatively homogeneous groups is called _____.

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Definitions:

Common Stock

An equity security that represents ownership in a corporation, entitling shareholders to a share of the company's profits through dividends.

Dividends

Payments made by a corporation to its shareholder members from its profits.

Net Income

The amount of money a company effectively earns as profit after reducing its revenue by expenses and taxes.

Trial Balance

A worksheet for accounting where the total balances of all ledgers are arranged into equal debit and credit columns.