Match Each Item with the Correct Statement Below

question 86

Short Answer

Match each item with the correct statement below.
a.target market
b.market segmentation
c.cohort effect
d.primary metropolitan statistical area
e.differentiated marketing
f.concentrated marketing
g.micromarketing
h.positioning map
i.VALS
j.AIO statement
k.core region
l.consumer product
m.demographic segmentation
n.Pareto's law
o.psychographic segmentation
p.geographic information systems
q.positioning
r.geographic segmentation
s.business product
t.mass marketing
-A(n)_____ is an urbanized county or set of counties with social and economic ties to nearby areas.

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Definitions:

Nonverbal Cues

Communication without words, including gestures, facial expressions, body language, and tone of voice, which convey information.

High-Context Cultures

Cultures that communicate in ways that are implicit and rely heavily on context, such as nonverbal cues and the physical setting, to convey meaning.

Informal Network

A set of personal relationships, contacts, and connections within or across organizations that are not officially sanctioned.

Explicit Messages

Direct and clear communication where the meaning is fully stated and leaves little room for confusion or interpretation.