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Kim's Egg Rolls Were Being Promoted as a Dinner Item

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Kim's Egg Rolls were being promoted as a dinner item but after a few years the company decided to change their packaging and advertising to promote the egg rolls as evening snacks.This is an example of repositioning a product.


Definitions:

In-Service Education

A program administered by an employer that is designed to upgrade the knowledge or skills of employees, such as informing nurses about a new piece of equipment, about specific isolation practices, or about methods of implementing a nurse theorist’s conceptual framework for nursing.

Continuing Education

Structured programs offering further learning opportunities to professionals to enhance their skills, knowledge, and credentials after formal education.

Employer Driven

A term describing initiatives or policies introduced by employers to maximize productivity, often involving workforce management and benefit schemes.

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