​Several Leading Brands of Breakfast Cereal Have Changed the Basis

question 64

Multiple Choice

​Several leading brands of breakfast cereal have changed the basis on which they try to set their products apart from competition,shifting from taste to healthful ingredients.It would be accurate to describe this change as:

• A)​Differentiated positioning
• B)​Homogeneous positioning
• C)​Dynamic positioning
• D)​Repositioning
• E)​Overpositioning

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Definitions:

Communication

The exchange of information, ideas, or feelings between individuals or groups, typically involving speech, writing, or gestures.

Discrimination

Unfair or prejudicial treatment of people based on characteristics such as race, age, or gender.

"Real" Americans

A controversial and often subjective term that may refer to citizens of the United States perceived as embodying traditional American values or characteristics.

Drug Dealers

Individuals involved in the selling of illegal drugs.