Market Segmenting by Demographics,also Called Socioeconomic Segmentation,is the Most Common

question 37

Multiple Choice

Market segmenting by demographics,also called socioeconomic segmentation,is the most common method of defining consumer groups.Select the best definition for market segmentation by demographics from the choices below.​

• A)​defining consumer groups based on variables including income and residence in an urban area
• B)​defining consumer groups based on variables including brand loyalty, income, and gender
• C)​defining consumer groups based on variables including income and residence in a suburban area
• D)​defining consumer groups based on variables including income, age, ethnicity, and occupation
• E)​defining consumer groups based on variables including age, ethnicity, and brand loyalty

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Definitions:

Trading Securities

Financial instruments such as stocks and bonds that are bought and sold for the purpose of generating profits on short-term fluctuations in their prices.

Held-to-Maturity Securities

Held-to-maturity securities are debt securities that an investor intends and is able to hold until their maturity date, recorded at amortized cost.

Unrealized Holding

Gains or losses on investments that have not yet been sold and so are not yet reflected in the income statement.