The Revised VALS Segmentation System Categorizes Consumers Based on _____

question 19

Multiple Choice

The revised VALS segmentation system categorizes consumers based on _____.

• A)religious affiliations
• B)political views
• C)self-motivation
• D)social values

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Definitions:

Conditioned Responses

Conditioned responses are the behaviors that result from the association between a previously neutral stimulus and a conditioned stimulus through conditioning.

Extinction

In psychology, the gradual weakening of a conditioned response by not reinforcing the conditioning stimulus.

Conditioned Forgetting

A phenomenon where memory is lost or altered due to the introduction of specific conditions or stimuli, often involving the suppression of unwanted memories.

Suppression

The conscious effort to stop thinking about certain thoughts or feelings.