Which of the Following Segmentation Approaches Is Most Likely to Help

question 142

Multiple Choice

Which of the following segmentation approaches is most likely to help marketers quantify aspects of consumers' personalities and lifestyles to create goods and services for a target market?

• A) Psychographic segmentation
• B) Demographic segmentation
• C) Geographic segmentation
• D) Product-based segmentation

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Definitions:

Payout Policy

The strategy a company uses to decide how much money it will distribute to shareholders through dividends or stock buybacks.

Long-Term Options

Options contracts with an expiration date longer than one year, offering the right to buy or sell an underlying asset at a set price in the future.

Strike Price

The predetermined price at which the holder of an option can buy or sell the underlying asset.

Call Option

A financial contract giving the buyer the right, but not the obligation, to buy an asset at a specified price within a specified time.