Adrienne Has Received Her First Solo Assignment Since She Was

question 106

Multiple Choice

Adrienne has received her first solo assignment since she was hired as a junior marketing researcher for a national food and beverage distributor.She has been asked to formulate some preliminary ideas about new product development for coffee products sold in the distributor's on-premise consumption outlets.She understands that this assignment is a test to see whether she knows the process.She decides to start with the basics,adding a twenty-first-century twist.How will Adrienne begin the process of formulating ideas about new product development?​

• A)​Adrienne will include a customer questionnaire in a local bulk mail package asking consumers about their coffee consumption habits and what kind of new coffee products they would like to see.
• B)​Adrienne will send online coupons to customers who are Facebook friends or have visited the company's website, and ask them to complete a brief online AIO lifestyle survey that inquires about their activities, interests, and opinions.
• C)​Adrienne will telephone retail outlets in the company's core regions to ask whether they have had any feedback from customers about what kinds of new coffee products they would like.
• D)​Adrienne will mail a brief printed AIO lifestyle survey to retail outlets in their core regions that inquires about customer activities, interests, and opinions. The survey will be placed in customers' bags along with their food purchases.
• E)​Adrienne will take a "man on the street" poll at the nearest retail outlet and process the feedback from customers about their coffee consumption habits and what kinds of coffee products they would like to see.

Differentiate between main, interaction, and simple effects in research findings.

Recognize the significance of factorial research designs in exploring complex relationships between variables.

Understand the concept of power distance and its impact on cultural interactions.

Recognize the significance of long-term orientation in cultural attitudes towards training and development.

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Definitions:

Likely Consequences

Probable outcomes or results that can be expected from a certain action or decision.

Search Engine

A software system designed to carry out web searches, allowing users to find information on the internet by typing queries.

Purchased Links

Links to a website that have been bought from other sites to improve search engine rankings or visibility.

Search-Results Page

A web page that displays a list of links or snippets returned by a search engine in response to a keyword query.