In the VALS System,action-Motivated Consumers Are Those Who

question 81

Multiple Choice

In the VALS system,action-motivated consumers are those who:

• A)have a set of ideas and morals or principles they live by.
• B)are influenced by symbols of success.
• C)seek physical activity, variety, and adventure.
• D)have high energy level and are eager to buy products.

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Definitions:

Progressive Relaxation

A relaxation technique where individual muscles are tensed then relaxed in a sequence to achieve overall relaxation.

Counterconditioning

A behavior therapy technique involving the conditioning of an unwanted behavior or response to a stimulus into a desired behavior by association with a positive action or outcome.

Transference

The process by which emotions, desires, and expectations originally associated with one person are unconsciously redirected towards another person.

Resistance

The refusal to accept or comply with something; the attempt to prevent something by action or argument.