Describe the Three Approaches to Product-Related Segmentation

question 97

Essay

Describe the three approaches to product-related segmentation.

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Definitions:

Bank Representative

An employee of a bank who assists customers with their accounts, loans, and other financial products and services.

Averageness

A characteristic of physical traits that through blending of multiple features results in a lack of distinctive characteristics, often correlated with attractiveness.

Attractive Face

Features or qualities of a face that are aesthetically pleasing and evoke physical or emotional attraction in others.

Unique Features

Distinctive characteristics or attributes that set an item or individual apart from others.