Match Each Item with the Correct Statement Below

question 72

Multiple Choice

Match each item with the correct statement below.
-A(n) _____ is a scientific investigation in which a researcher manipulates a test group and compares the results with those of an other group that did not receive the experimental manipulations.

• A)big data
• B)exploratory research
• C)secondary data
• D)primary data
• E)sampling
• F)hypothesis
• G)simple random sample
• H)interpretative research
• I)focus group
• J)marketing decision support system
• K)key performance indicator
• L)predictive analytics
• M)metrics
• N)marketing research
• O)quota sample
• P)test marketing
• Q)cluster sample
• R)data mining
• S)convenience sample
• T)controlled experiment

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Definitions:

Unappetizing

Describes food that looks or tastes unattractive and does not stimulate the desire to eat.

Instinctive Behavior

Innate, unlearned behaviors that are triggered by specific stimuli, common in animals and inherent in their survival.

Unlearned

Referring to behaviors or responses that are not acquired through learning or conditioning but are naturally occurring or innate.

Hierarchy of Motives

A concept that suggests human needs are arranged in a hierarchical order, which affects their expression and pursuit.