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Researchers conducting studies in several different countries should consider cultural differences when designing the research project.
Cognitive Dissonance Theory
A psychological theory suggesting that individuals experience discomfort when holding two or more conflicting beliefs, leading to an alteration in beliefs or behaviors to reduce discomfort.
Dissonance
A psychological conflict resulting from incongruent beliefs and attitudes held simultaneously, often leading to an alteration in one of the attitudes to reduce the conflict.
Align
To adjust or arrange something in a straight line, or to bring into cooperation or agreement with a particular group, standard, or belief.
Foot-in-the-door Technique
A persuasive tactic involving getting a person to agree to a small request as a precursor to making them more likely to agree to a larger request later.
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